Writing Diffuser Copy That Stays on the Cosmetic Side
The FDA reads intent off your marketing words, not your product chemistry.
Vivienne Yardley
Section
4 stories in Features.
The FDA reads intent off your marketing words, not your product chemistry.
Hook the product to a moment someone already does daily, or watch them cancel by week two.
Three separate tests—chemistry, stability, and human judgment—each catch failures the others cannot.